1️⃣ What's your ONE thing?

From my humble beginnings as a freelance UX designer to growing my own agency, I've spent over 15 years navigating the creative industry.

I've seen everything:

• working in-house
• collaborating with agencies
• partnering directly with clients

But I once faced the same challenges many creatives do - the feast and famine of going from fully booked to the desert of the unknown.

But it did change once I productized my Design Sprint service.

But why did it take so long?

Overcoming the Barriers to Productizing Workshops

I hesitated to productize my custom workshops due to various reasons:

• Fear of change
• Lack of know-how
• Analysis paralysis
• Feeling overwhelmed

But one day, I realized I could no longer ignore the potential that productizing my workshops held.

So, I took a leap of faith and embarked on a new journey.

Today, I'm excited to share how I overcame these hurdles and unlocked the potential of productizing my Design Sprint workshops.

Here's how step by step:

Step 1: Define Your Unique Offering

The right niche sets you apart and establishes your expertise. Carefully crafted workshops cater to your target audience's specific needs.

Example: A freelance graphic designer specializing in brand identity could create a workshop teaching small business owners how to develop a cohesive brand. Their clients gained a strong brand presence, leading to increased revenue.

Step 2: Systematize Your Process

Streamlining your process ensures efficiency, consistency, and scalability, enabling you to serve more clients without compromising quality.

Example: A web developer created templates and guidelines for designing and building custom websites. This allowed them to work with more clients simultaneously, boosting their income.

Step 3: Market and sell your Workshops

Effective marketing and sales strategies generate buzz, attract ideal clients, and increase revenue.

Example: A copywriter developed a series of blog posts and social media ads promoting their email marketing workshop. They filled their workshops, expanded their network, and secured high-ticket clients.

Embrace the power of Productized Workshops.

But I don't want this to be just about me - I want you to experience the same breakthrough. By following these three steps, you can unlock the true potential of productized workshops and revolutionize your creative career.

So, take that bold step forward.

Overcome the barriers holding you back and dive into the world of productized workshops.

It's time to create a sustainable, thriving freelance business that allows you to focus on what you love most: your craft.

Remember, the journey of a thousand miles begins with a single step.

Start today, and together, we'll embark on this exciting adventure toward a brighter future in the creative industry.

To your success! 🎉