🤮 Sick of creating products nobody wants?

Want to make your product development process more effective? Great! I’ll show you how to adopt user-centered design principles and techniques.

Why settle for creating mediocre products that nobody wants?

By adopting user-centered design, you can make products that people actually love and use.

Avoid the soul-crushing disappointment of an unused product.

Unfortunately, many product development teams don't adopt user-centered design. They don't know how to get started, don't have the right tools, or don't understand the benefits of the approach.

It's called USER-centered design, not EGO-centered design, people!

Don't create mediocre products. Many teams fail to adopt user-centered design due to lack of reasons.

Let's explore how to overcome them.

1. Lack of resources​
   Some teams may not have the budget or time to invest in user research and testing. They may not have the necessary tools and technology to adopt user-centered design.
2. Resistance to change​
   Some team members may be resistant to change, or may not see the value of user-centered design.
3. Lack of expertise​
   Some teams may lack the skills or expertise needed to conduct effective user research and testing. Let alone know how to use insights to inform product development.
4. Short-term focus​
   Some product development teams focus on short-term goals or deadlines. Some may not focus one long-term success and user satisfaction.
5. Misaligned incentives​
   In some cases, projects are unaligned with the goal of creating user-centered products. This leads to a lack of focus on user needs and preferences.

Don't let the obstacles to adopting user-centered design discourage you!

With the right approach, you'll create products that meet your users' needs.
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Here's how, step by step:

Step 1: Gain Insight through User Research and Testing

To create products that people love, you need to understand what they want and need. That's why it's important to conduct user research and testing.

• Think about what you want to learn and what you want to ask people.
• Find some people who are like the ones you want to make things for, and ask them what they think.
• Look at all the answers and see if you can find any patterns or important things to know.
• Tell your team what you found out and what you think you should do next.

Step 2: Use Insights to Guide Product Development

Now that you have insights about user needs and preferences, use them to guide product development.

• Figure out what you want your product to do and what people who will use it want it to do.
• Use what you learned about people to make a plan that matches what they need and want.
• Make a few different versions of your product to test with people, and then pick the best one.
• Make a plan that shows what you're going to do, and when, based on what people want and what your business goals are.

Step 3: Adopt User-Centered Design in your Development Process

Focus on what people want and need. Make a special effort to think about them at every stage of making your product.

• You can start by making a plan that centers on users, and giving each team member specific jobs to make it all work.
• Then, you can regularly ask real people to test what you're making, and use what they say to make it better.
• Keep checking back with them to see how they feel about what you've made.
• Use what you learn to keep making improvements.

So remember, many teams struggle to adopt user-centered design.

But with the right approach, you can create successful products that meet user needs and preferences.

What else do you want to know?

PS: How far along are you in your Productization Journey?

Whenever you’re ready, here’s how I can help you

1. Work with me 1:1 — Book a Coaching Call.
2. Launchpad 30 — A 30-day DIY Challenge to Productization
3. Productizer Community — Become a confident and successful creative freelancer.

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