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🙊 Breathtaking portfolios don't get you Clients

Let's be frank, in the bustling world of freelancing, being talented isn't enough. And you know what? Neither is being unique.
Philip Wallage
July 6, 2023
5 min read
🙊 Breathtaking portfolios don't get you Clients

Let's be frank, in the bustling world of freelancing, being talented isn't enough.

And you know what?

Neither is being unique.

The real magic lies in strategic marketing, the unseen engine that drives your business to the front line.

But why is it so important?

Imagine this: you are an incredibly talented painter, but if you lock away your art in a cellar, who will appreciate it?

The same goes for your freelance services.

Without a smart marketing strategy, you are that artist, and your business is the hidden masterpiece.

Now, you might ask why many freelancers don't utilize strategic marketing.

The answer is simple: fear and misconception.

Fear of the unknown, of the effort required, and a misconception that their work should speak for itself.

But that's a costly mistake they're making.

I'm here to help you steer clear of that mistake, to pull your business from the shadows and place it in the spotlight.

So, buckle up as we delve into six powerhouse strategies to revolutionize your marketing approach:

  1. Pick Your Stage: Don't be a small fish in a big pond. Find your niche, become an expert, and dominate it.
  2. Command Attention: Create content that directly addresses your audience's woes and showcases your problem-solving prowess.
  3. Network Like a Pro: Use LinkedIn to its full potential - engage, interact, and leave an impact.
  4. Strength in Numbers: Partner with freelancers whose skills complement yours, and create a powerhouse of value.
  5. Taste of Success: Offer free consultations to demonstrate the high-value experience you provide.
  6. Showcase Triumphs: Let your satisfied clients do the talking. Feature their testimonials and let their success stories build your credibility.

And remember this wisdom from the maestro of marketing, Seth Godin, "People do not buy goods and services. They buy relations, stories, and magic."

So, as a freelancer, what you're selling isn't just a service, but a transformative experience.

Kickstart Your Strategic Marketing Journey with The Productizer Session

Are you eager to outsmart your competition?

Your first step is the Productizer Session. It's a 2.5-hour deep dive, a journey that paves the way to your marketing mastery.

Embark on The Productizer Session Now

Onwards to success,

Philip Wallage

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