😯 25 Creative Freelancers share their secrets
Today, I'm sharing valuable insights from interviewing 25 successful creative freelancers. I delved into their strategies, fears, and obstacles, uncovering the differences between two types of freelancers.
Let's dive in, explore the pros and cons of each type, and reveal the secret to scaling your freelance business with a productized service.
Type 1: Multi-Project Freelancer
These freelancers handle multiple short-term (<3 months) projects and often work day and night to keep up.
Pros:
- Varied and exciting projects
- Opportunities to learn new skills
Cons:
- Feast and famine cycles
- Difficulty scaling business
- Anxiety about finding the next job
- May work with clients they don't like
Type 2: Long-Term Freelancer
Long-term freelancers focus on a single project lasting over six months, providing more stability and higher billable percentages.
Pros:
- Consistent work and income
- Strong client relationships
Cons:
- Limited growth potential
- Monotonous projects
- Lacks entrepreneurial thrill
The Ultimate Solution: A Productized Service
Both freelancer types face unique challenges, but a secret weapon can help you overcome these obstacles and scale your business: the productized service.
Benefits of productizing your service:
- Steady income: A clear offering attracts clients who value your expertise, reducing feast and famine cycles.
- Scalability: Productized services are easier to delegate and automate, allowing business growth without custom projects.
- Less friction: Setting clear expectations upfront avoids scope creep, reduces misunderstandings, and improves client satisfaction.
- Higher value perception: Clients appreciate the simplicity and clarity of productized services, often leading to a premium price.
- Improved work-life balance: Standardizing your service helps manage time better, maintaining a healthy balance.
Ready to scale your freelance business with a productized service? Identify your unique skills and expertise, then package them into a streamlined offering for your ideal clients.
Until next time, keep pushing forward and seeking solutions.