Philip Wallage helps creative freelancers to build a scalable business

HELPING CREATIVE FREELANCERS

Stop selling time. Sell products.

Hi, I’m Philip Wallage. A designer who gets people and businesses. I founded BTNG.studio and run a Free Support Group for creatives who are building an online business.

A Free Support Group? ↗

TOPICS

What I can help you with

Build a Business that works for you

You didn’t quit your job just to build yourself another one. It’s time to create a business that fits you, not the other way around.

Find clients without selling out

The best clients I’ve worked with came through a blog, a video, or a conversation I forgot I even had. No sales pressure. No pitch decks. Just real connection.

Create Content that grows your business

For a long time, content felt fake. Like I had to perform. Pretend I had it all figured out. Then I stopped trying to market and just started sharing.

Use Tools and AI to work smarter not harder

Early on, I did everything by hand. Every follow-up. Every upload. Every tiny task. Eventually I realized I wasn’t building a business. I was building a job I couldn’t escape from.

Mindset & Mental Health

Mindset isn’t something you work on after business hours. It’s the foundation that holds it all up.

Philip got married to Nass in June 2025. Our son Matthias approved.

ABOUT ME

Hi, I'm Philip Wallage

(I dare you to pronounce it right on the first try)

I’m a dad, a husband, a creative nerd and a guy who’s been online since dial-up. I’ve spent the last 20 years designing for humans and building businesses. From running my own web design shop to freelancing around Amsterdam, to founding BTNG.studio where I offer my UX services through a subscription.
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I’ve worked with big names like Adidas, ASML, and LEGO. I’ve also run over 15 Design Sprints, became a certified Miro Expert, and somehow made it into the global top 3% of freelancers through Toptal. Pretty cool, right?
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But what I really care about is helping people build good stuff. Online businesses. Productized services. Better systems. Smarter design. The kind of things that make life a little easier and a lot more fun.

I write about what I’m learning, what’s working, and what’s not. I also run a free support group for anyone building something of their own. If that's you, I'd love to stay in touch:

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SHOP

The solutions to your problems

1 product

Course

1 product

Free Product

3 products

Products

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Honest writing about design, business and building something that lasts.