I’m a dad, a husband, a creative nerd and a guy who’s been online since dial-up. I’ve spent the last 20 years designing for humans and building businesses.

From running my own web design shop to freelancing around Amsterdam, to founding BTNG.studio where I offer my UX services through a subscription.
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I’ve worked with big names like Adidas, ASML, and LEGO. I’ve also run over 15 Design Sprints, became a certified Miro Expert, and somehow made it into the global top 3% of freelancers through Toptal. Pretty cool, right?
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But what I really care about is helping people build good stuff. Online businesses. Productized services. Better systems. Smarter design. The kind of things that make life a little easier and a lot more fun.

I write about what I’m learning, what’s working, and what’s not. I also run a free support group for anyone building something of their own.
If that’s you, I’d love to stay in touch.